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Max Gomez's New Video Is a Refreshing Cup of 'Joe':
Max Gomez
Singer-songwriter Max Gomez's
video for his new song "Joe" encompasses everything about the young
artist that fans have come to love: his distinctive "old soul" voice,
his love of his city of Nashville and his lyrics that call to mind the
likes of Jackson Browne and John Prine.
"Joe," a standout track from his recently-released EP Me & Joe, tells
the story of someone named -- you guessed it -- Joe, who struggles with
things like "running from the past" and being able to hold his head
high. Throughout the EP, the mysterious character is mentioned as
Gomez's counterpart. The song titled after him is an exercise, then, in
learning from the lives of people around you -- real or imagined. When
it comes to who "Joe" is, Gomez in his classic style reveals that Joe
is an allegory: "To me, Joe is someone who wants to do good but can't. I
think a lot of people go through his same struggle in different
ways. Joe tells you who he is throughout the song, and he isn't shy."
The
video was created with "Gems on VHS" and matches the mood of the song:
Gomez pensively sings (live, it's worth noting) in an abandoned
industrial building in Nashville at sunset. As to the video's conception
and Gomez's satisfaction with how it all came together and turned out:
"I sing 'Joe' for Jed Zimmerman; he's the author of the song and one of
my dearest friends... This performance was recorded live in Nashville
with Anthony Simpkins. I knew Anthony was great at what he did just from
meeting him. As we filmed, we caught the tailend of daylight as the sun
set over Nashville."
Watch the new video below:
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