FDA approves Viagra 1998
(Note) Raider Got His Viagra And Rogaine Pills Mixed Up.
His Hair Got So Stiff He Couldn't Comb It!
On this day in 1998, the Food and Drug Administration (FDA) approves use of the drug Viagra, an oral medication that treats impotence.
Sildenafil, the chemical name for Viagra, is an artificial compound that was originally synthesized and studied to treat hypertension (high blood pressure) and angina pectoris (a form of cardiovascular disease). Chemists at the Pfizer pharmaceutical company found, however, that while the drug had little effect on angina, it could induce penile erections, typically within 30 to 60 minutes. Seeing the economic opportunity in such a biochemical effect, Pfizer decided to market the drug for impotence. Sildenafil was patented in 1996, and a mere two years later–a stunningly short time compared to other drugs–it was approved by the FDA for use in treating “erectile dysfunction,” the new clinical name for impotence. Though unconfirmed, it is believed the drug was invented by Peter Dunn and Albert Wood.
Viagra’s massive success was practically instantaneous. In the first year alone, the $8-$10 pills yielded about a billion dollars in sales. Viagra’s impact on the pharmaceutical and medical industries, as well as on the public consciousness, was also enormous. Though available by prescription only, Viagra was marketed on television, famously touted by ex-presidential candidate Bob Dole, then in his mid-70s. Such direct-to-consumer marketing was practically unprecedented for prescription drugs (now, sales and marketing account for approximately 30 percent of the pharmaceutical industry’s costs, in some cases more than research and development). The drug was also offered over the internet–customers needed only to fill out an “online consultation” to receive samples.
An estimated 30 million men in the United States suffer from erectile dysfunction and a wave of new Viagra competitors, among them Cialis (tadalafil) and Levitra (vardenafil), has blown open the market. Drug companies are now not just targeting older men like Dole, but men in their 30s and 40s, too. As with many drugs, the long-term effects of Viagra on men’s health are still unclear (Viagra does carry warnings for those who suffer from heart trouble), but its popularity shows no signs of slowing. To date, over 20 million Americans have tried it, and that number is sure to increase as the baby boomer population continues to age.
(More Events on This Day in History)
- 1775 Jefferson elected to the Continental Congress
- 1952 Toyota founder dies
- 1865 Lincoln, Sherman and Grant meet
- 1990 TV Marti begins broadcasting to Cuba
- 1905 Fingerprint evidence is used to solve a British murder case
- 1977 Jumbo jets collide at Canary Islands airport
- 1912 Japanese cherry trees planted along the Potomac
- 1958 Khrushchev becomes Soviet premier
- 1964 Earthquake rocks Alaska
- 1973 Marlon Brando declines Best Actor Oscar
- 1923 Poet Louis Simpson born
- 1979 Pattie Boyd and Eric Clapton are married
- 1836 Mexicans execute defenders of Goliad
- 1829 Jackson appoints John Eaton as secretary of war and starts scandal
- 1939 March Madness is born
- 1965 South Vietnamese forces conduct combat operations in Cambodia
- 1973 Bombing of Cambodia to continue
World War I
- 1918 Bessarabia annexed by Romania
World War II
- 1945 Germans launch last of their V-2s